We will define the general lease rate range, marketing theme, and major features and benefits of the development through demand and competitive building property analysis.

The positioning of your property is determined by comparison of competing product in the marketplace and the identification of the benefits and features of your property having the most appeal to prospective Tenants. The identified features and benefits then determine the focus of the marketing campaign. Product positioning guides cohesive development of marketing materials and programs, pricing, identification of prospects, and Tenant benefits and amenities which often increase the perceived value of the property. Thorough evaluation of your property and the major competitors will be conducted by Windsor in terms of your property features, zoning, Tenant activities. location, and financial and contractual considerations. Advantages of the project will then be utilized to provide maximum differentiation from competitive properties or locations. Limitations will also be identified in order to facilitate their correction and answer prospective Tenant’s objections. Windsor’s method of prospect identification combines the market research capabilities of our Blue Bell office with the broad broker relationships we have established in the regional market. Also, our national contacts and affiliations allows us to identify prospective Tenants that may be considering the Philadelphia area as a market in which to develop.